Thursday, February 11, 2010
Spanish & Entrepreneurship: Mission Statements
by Ann Abbott
In today's class we wrapped up our lessons on mission statement and social entrepreneurship, although that is a topic that is always central to any other topic--because it is the center of all the organization's decision-making.
We saw examples of mission statements we all recognize because of a company's branding. We also looked at some less than stellar mission statements--our university's own plus those of several units on our campus.
Finally, we turned our sites to our own course: SPAN 332 "Spanish & Entrepreneurship: Languages, Cultures & Communities." We tried to define what the course's competition was and its unique value proposition. Building on that, students formed small groups and tried their hand at coming up with a mission statement for our course. They all need to post them here as a comment, so click on the comments to read them and see how well they did.