When I talked to my Spanish & Entrepreneurship students about fundraising letters, I based my presentation on Tom Ahern's How to Write Fundraising Materials That Raise More Money.
The anecdote pulled from this student's letter shows two things Ahern emphasizes:
- Link accomplishment to need. "[C]elebrate your triumphs," Ahern writes. "But always leave room for accomplishing more, if only you had more resources" (60). For foreign language instructors, it may be intellectually difficult for you to put the needs of an underserved population at the center of a "sob story." But for these organizations that are on-the-ground, serving them and strapped for resources, they need to create a desire within the donor to give of his or her time or money.
- Find your emotional twin set. A twin set is a pair of emotional poles, like fear and hope. The fear here is Luis will be put back a year; the hope is that you will volunteer your time to read with him so that he won't fall behind.
As a volunteer at