|Students connected the information at these links to our textbook chapter on responsibility.|
- The Kony 2012 video went viral.
- A backlash ensued.
- Invisible Children posted a response.
- The nonprofit world engaged in a virtual discussion about the specifics of Kony 2012 and the nature of international development work in general. Here are just a few examples: Smart Giving Matters,"What Kony 2012 Can Teach Non-Profits About Marketing,"Is Kony 2012 Good or Bad?"
- The video's director seems to have had some sort of public breakdown.
What does being a responsible social enterprise mean?
- The key (la clave!) to being a responsible social entrepreneur is communication.
- That communication should be two-way: from the organization to the stakeholder (in the form of an annual report, for example) as well as from the stakeholders to the organization (social media would be one example).
- Responsibility is about actually doing what you say you are doing. In other words, you must be always meeting your mission. (It always comes back to mission...)
- Students in group #1 watched the Invisible Children response to their critics.
- Students in group #2 dove into Fundación Lealtad's website.
- Students in group #3 explored Tercer Sector's website.
- Each person summarized what they had learned.
- Together they connected the concepts from the textbook chapter to what they had seen on-line. (When I do this again the next time I teach this course, I will give them a list of concepts from the chapter and ask them to connect each one--if possible--to what they saw online.)