by Ann Abbott
I´m teaching Business Spanish this semester, and it feels like I'm teaching two different courses in one. First, all my students are working in teams as social media marketing consultants for a real-life client. Secondly, I still want to cover some of the fundamentals of a traditional Business Spanish course.
Exito comercial is the go-to book for any Business Spanish course. But it's a monster! There is so much content, that even if you are not also teaching social media marketing (was I crazy?), you would still need to be selective about the content that you cover in one semester.
I asked students to select the chapters that they want to cover, following the set of activities in the pictures below. If you'd like a pdf of the lesson plan, just e-mail me (firstname.lastname@example.org), and I will send it to you.
Tally results below the pictures.
Top 4 chapters
12. LA ENTRADA EN EL MERCADO INTERNACIONAL: LOS PAISES HISANOPARLANTES
6. LA OFICINA.
9. MARKETING I: MERCADOS Y PUBLICIDAD.
14. LAS PERSPECTIVAS PARA EL FUTURO.
Bottom 4 chapters ("La empresa" received the fewest votes of all.)
4. LA BANCA Y LA CONTABILDAD.
8. BIENES Y SERVICIOS.
10. MARKETING II: COMPRAVENTA, TRANSPORTE Y ALMACENAJE
2. LA EMPRESA.
You might have different results with your students, but I found this very interesting. It gives us insight into what interests and does not interest students. I would not have predicted these results.