How to Write Effective Email Subject Lines to Consulting Clients
Writing clear, actionable subject lines in your emails to clients can provide real value. by Ann Abbott As the semester progresses and my experiment with turning my traditional Business Spanish course into a hands-on social media marketing consulting business continues, this is my top lesson so far: In this new territory, I need to learn precisely what my students need to learn. So far, I see that they need to learn things I never imagined I needed to teach. I'll share the list of things that students need to learn in a future blog post. For now, I want to zoom in on one area of professional communication about which students need explicit instruction: the subject lines of emails to clients . When looking for some guidance on this issue, most of the information that popped up on Google was about internet marketing; in other words, how to send e-mails with subject lines that make people want to open them so that they will read your email newsletter, sales offer...