How to Turn Declining Enrollments Around: The Example of Communication
by Ann Abbott It's well known that enrollments in higher ed programs in the humanities are decreasing. A lot. It has hit languages hard. Spanish, too. It seems we're all scrambling with no clear strategy that we can have complete confidence in. First of all, we don't really know from the students themselves why they are choosing to stay away from our programs. How can we fix a problem we don't understand? Still, the Head of my department and I went in search of some potential solutions. We knew that the Department of Communication at our university had successfully reversed a very big dip in enrollments some years ago. We talked to them about how they did it. Remember, there are no magic bullets. We probably need a combination of strategies, and we might even have to change some things about the very nature of our programs. (Ugh, it's so hard for people to change.) But here are the strategies that we walked away with. Consider your name They changed th