I always look forward to receiving the Entrepreneurship Educator newsletter, but I was doubly pleased with this issue because it features an activity developed by my friend, Tony Mendes. Tony was the Executive Director of The Academy for Entrepreneurial Leadership at the University of Illinois, and I was one of his the Faculty Fellows. Tony is now the Director of the Murphy Center for Entrepreneurship at the University of North Texas.
The activity is pasted below. When I teach my Spanish & Entrepreneurship course again I will ask my students to go through the exercise to find "points of pain" for the Latina/o community members they meet in their community service learning (CSL) work and their community partner organizations.
- Complaints they have or gripes they hear from friends or people in the community.
- Inconvenience they experience when purchasing a product or in acquiring a service.
- A product or service “flaw” that is difficult to deal with, such as packaging that takes way too much time to unravel.
- The pain that comes from paying way too much (i.e., getting “ripped off”) for a product or service.
- Money that seems to be “lost” with little value returned.
- Something that can make life easier.
- A product or service that can contribute to health or well-being (literally removing pain of one kind or another).
- A simpler way to access a product or service (less hassle).